Picsart
Brand work
Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed. With the help of the Picsart creative team we created a new visual system that retains the spirit of the company, while introducing a more systemic and elevated visual toolkit. Our research and strategy informed the extent of this work to ensure a cohesive brand language expressed through, voice, design, motion and photography.
Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed. With the help of the Picsart creative team we created a new visual system that retains the spirit of the company, while introducing a more systemic and elevated visual toolkit. Our research and strategy informed the extent of this work to ensure a cohesive brand language expressed through, voice, design, motion and photography.
Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed.
Picsart Surrealism
Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed. With the help of the Picsart creative team we created a new visual system that retains the spirit of the company, while introducing a more systemic and elevated visual toolkit. Our research and strategy informed the extent of this work to ensure a cohesive brand language expressed through, voice, design, motion and photography.
Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed.
Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed. With the help of the Picsart creative team we created a new visual system that retains the spirit of the company, while introducing a more systemic and elevated visual toolkit. Our research and strategy informed the extent of this work to ensure a cohesive brand language expressed through, voice, design, motion and photography.
The concept behind the Datafest logo is focused on the fusion of two key elements: data representation and neural networks.
Data Representation: The logo's central motif consists of three parallel data blocks. These blocks symbolize the foundational building blocks of data—its raw form before analysis and interpretation. Each block represents a different aspect of data, such as structured, unstructured, and semi-structured data. The parallel arrangement suggests continuity and interconnectedness, emphasizing the seamless flow and integration of data across various sources and formats.
Convolutional Neural Network (CNN): The structure of the data blocks draws inspiration from convolutional neural networks (CNNs), a class of deep learning algorithms commonly used in image recognition and processing tasks. CNNs are renowned for their ability to extract intricate features and patterns from complex data sets, making them a fitting metaphor for the multifaceted nature of data analysis.
Typography
The combination of the two fonts, Futura and Proxima Nova enhances the visual identity and communicates the modern, forward-thinking ethos. By combining the fonts we achieve a harmonious balance between tradition and innovation, professionalism and creativity. These fonts work together to create a cohesive visual language that reinforces the event's identity as a leading hub for data science, technology, and innovation.
Futura is a geometric sans-serif typeface known for its clean, minimalist aesthetic. The use of branding conveys a sense of modernity, sophistication, and innovation. Its bold weight adds emphasis and impact, making it ideal for headlines, logos, and prominent text elements.
Proxima Nova is a versatile and contemporary sans-serif typeface with clean lines, balanced proportions, and extensive range of weights make it suitable for various applications, from body text to display headlines. The use adds depth, hierarchy, and visual interest to the typography.
Datafest is not just an event; it's a dynamic brand that embodies the spirit of innovation, collaboration, and exploration within the data community. Through vibrant brand colors, assets, and captivating visuals like the logo inspired by convolutional neural networks, Datafest Yerevan creates a cohesive and memorable identity. Its catchy welcome line, "Where Insights Spark Innovation," encapsulates the essence of the event, while the closing text emphasizes its role in redefining data exploration and empowering innovators. Overall, Datafest stands as a beacon for those passionate about unlocking the potential of data and shaping the future of insights.
Designer: Nareg Soussani
Copywriter: Diana Gasparyan
Project manager: Zaven Navoyan
Datafest Yerevan
Brand identity